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1.0 Senior Management Support

Senior Management SupportTurning policy and values into a programme that promotes the legal and responsible sourcing of forest products inevitably requires management support. Any activity that is seen as not being central to operations stands little chance of succeeding. Like all environmental and ethical programmes, a programme of responsible sourcing will succeed only when it is supported at the highest levels of management.

For smaller sourcing organizations, a programme of legal and responsible sourcing will require the support of a partner or owner to ensure that the necessary resources are made available and to ensure that conflicts over policy enforcement are resolved.

In larger sourcing organizations, a member of the board of directors or vice president should be made accountable for the programme. In all cases, the support of the head of the buying or trading function should be sought.

Key Points - Senior Management Support

Management Roles

The member of senior management should support the programme and its policies at the highest level of management in the sourcing organisation and resolve any major conflicts that may arise relating to the work. A member of middle management should manage the relationship with stakeholders, set and agree to targets, develop policies and negotiate with key internal stakeholders. A programme manager should manage relationships with buyers and traders, manage relationships with suppliers and develop tools to assess the environmental status of forest products in the supply chain. Organizstions that have successfully embedded such policies have broadened management responsibilities for implementation as widely as possible. Ensuing that all key roles are involved and in turn understand their responsibilities is a key to success. 

Note for GFTN Participants:
GFTN participant companies are required to nominate both senior managers and day-to-day contacts.

This is an excerpt from WWF’s Global Forest & Trade Network (GFTN) Guide to Responsible Purchasing. All rights reserved. © WWF. The full text can be accessed online at

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